Privacy Policy

Introduction

Tarnivo PLC ("we", "our", or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, use our services, or interact with us.

We are the data controller for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Our registered office is at 199 Station Road, Liverpool L6Z 8ZJ, Merseyside, United Kingdom.

Data Collection

The data we collect from you may include the following personal information:

• Contact information such as name, email address, phone number, and postal address
• Company information including business name, role, and industry
• Technical information including IP address, browser type, and device information
• Usage data about how you interact with our website and services
• Communication records including emails, phone calls, and meeting notes
• Marketing preferences and consent records
• Financial information for billing and payment processing

How We Use Your Information

We use of your data is based on legitimate business interests, contractual necessity, or your explicit consent. Specifically, we use your information to:

• Provide and deliver our AI and machine learning services
• Respond to your enquiries and provide customer support
• Process payments and manage billing
• Improve our website, services, and user experience
• Send you relevant marketing communications (with your consent)
• Comply with legal obligations and protect our business interests
• Analyse usage patterns to enhance our service offerings

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

For detailed information about the cookies we use, please refer to our Cookie Policy.

Data Sharing and Third Parties

We do not sell your personal data to third parties. We may share your information with:

• Service providers who assist us in operating our business (e.g., hosting, payment processing)
• Professional advisers including lawyers, accountants, and auditors
• Regulatory authorities when required by law
• Third parties in connection with business transfers or acquisitions

All third parties are required to maintain appropriate security measures and use your data only for the specified purposes.

International Data Transfers

We primarily process data within the United Kingdom and European Union. If we transfer data outside these regions, we ensure adequate protection through appropriate safeguards such as Standard Contractual Clauses or adequacy decisions.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected or as required by law. Our typical retention periods are:

• Customer data: For the duration of our relationship plus 7 years for tax and legal purposes
• Marketing data: Until you withdraw consent or 3 years of inactivity
• Website analytics: 26 months (Google Analytics default)
• CCTV recordings: 30 days unless required for legal proceedings

Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Right of access: Request a copy of your personal data
• Right to rectification: Correct inaccurate or incomplete data
• Right to erasure: Request deletion of your data in certain circumstances
• Right to restrict processing: Limit how we use your data
• Right to data portability: Receive your data in a structured format
• Right to object: Object to processing based on legitimate interests
• Right to withdraw consent: Withdraw consent for marketing or other activities

To exercise any of these rights, please contact us using the details provided below.

Security Measures

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include encryption, access controls, regular security assessments, and staff training on data protection.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website and updating the "last updated" date.

Contact Information

If you have any questions about this Privacy Policy, wish to exercise your rights, or need to contact us regarding data protection matters, please reach out to us:

Complaints

If you believe we have not handled your personal data properly, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues. You can contact the ICO at ico.org.uk or call their helpline on 0303 123 1113.